FBC and Signage

The Village Wine and Coffee Shop sign that conforms with our current zoning regulations (shown above).


And the one that doesn't!  It took business owner Kevin Clayton much effort and repeated visits to our town boards to obtain permission to erect this signage.

Under a Form-based Code design and placement of signs is integrated with a building’s architecture to create visual continuity with other storefronts.  This positively contributes to the overall visual environment while allowing property owners to communicate a distinctive image and express local character.  The ad hoc architectural outcomes and auto-orientation of environments like Route 7 make it hard for businesses to effectively communicate through signage.  The location and size of signs in these settings tends to be either ineffective or produce sign clutter.  FBC gives businesses owners’ options to achieve creative and effective sign designs in the context of a predictable built environment. 


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